Founded on February 14, 2024, the Uttarakandi Tourism Representations Association (UTRA) is the premier local body of tour operators dedicated to enhancing tourism in Uttarakhand.
With nearly 100 members and growing, UTRA is committed to uniting the efforts of tour operators across the state to deliver exceptional travel experiences
Members must always follow the core values established during UTRA s formation, in both good and challenging times. These values serve as guiding principles to help determine the right course of action when needed.
Our Mission
- Promoting sustainable tourism practices that preserve our natural and cultural heritage.
- Enhancing the tourism infrastructure to provide visitors with memorable and enriching experiences.
- Advocating for policies and initiatives that support the growth and development of the tourism sector.
- Facilitating networking opportunities and knowledge sharing among industry professionals.
- Serving as a unified voice for the tourism community in discussions with government bodies and other relevant stakeholders.
- We are committed to working closely with the Department of Tourism and other relevant authorities to achieve our shared goals of promoting tourism growth, fostering economic development, and showcasing the unique attractions of our region to international visitors.
Mission
Unite the fragmented adventure tour operator sector into a well-structured and cohesive industry, driven by the leadership and guidance of UTRA. Position Uttarakhand as the leading destination for adventure travel, showcasing its diverse landscapes and thrilling experiences on a global stage.
Our VisionVision
The primary goal of establishing UTRA is to create a unified platform where industry members can exchange ideas, express concerns, and collaborate on strategies to drive the growth of India’s outbound travel industry. UTRA promotes the highest ethical standards in business practices across the travel and tourism sector, fostering mutual understanding, goodwill, and camaraderie among its members.
Exploration, safety, challenge, passion, excellence, transparency, responsible tourism, knowledge, innovation, conservation, inclusiveness, and sustainable growth serve as the guiding principles for all our initiatives.
Our process centers on engaging with members to identify their needs, collaborating with stakeholders to create valuable initiatives, and embracing innovation to enhance services.
If you are a tour operator or a stakeholder in the tourism industry looking to be part of a dynamic and growing association, we welcome you to join UTRA.
Together, we can make Uttarakhand a leading destination for travelers.
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